POWER TIPS SERIES
Power Tip 2 – Buffet Spreads – bundling food and beverage items for Higher Profits
If you have not read Power Tip 1, go here for it on RevPAR VS Average Daily Rate focus.
In any hotel food outlet and in particular when buffet spreads are offered, it is important to push beverage sales along with the food offering. Consider that a quality buffet offers you a soup, salad, entree, dessert and a drink all for a fair price. This strategy provides a balanced meal, enhances sales mix and revenues and boosts profitability. This is the Buffet spread philosophy.
It is predominantly a sales mix matter. The principle of bundling more than one product is an age old marketing strategy. Take for example the ubiquitous McDonald’s Value Meal Bundle – Fries and Soda are offered along with the main food item for a value bundle price. This is to the benefit of the customer. For the vendor, It helps push sales of 3 products instead of one. A classic Win Win situation.
In the case of hotel food and beverage items, there is similarly a silver lining. Selling four items (soup, salad, entree and dessert) instead of one has enormous benefits. Contribution margins are enhanced, service employees can be reduced with a buffet spread laid out and revenues are boosted. Moreover, beverage costs are much lower than food costs and tend to boost profitability through contribution margin.
The buffet spreads in hotels are their version of the McDonald’s Value Meal bundle. You get a soup, salad, entree, dessert and a drink all for a fair bargain price compared to an a la carte order of these items individually. In this case, there is something that even the McDonald’s bundle cannot offer – unlimited consumption of food and beverage items. You can always keep going back to the buffet for more helpings. A unique Win Win situation again.
Watch out for Power Tip 3 in the Power Tips Series.
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